Ments Haugen Graphics: Elements and Principles of Graphic Design

LOGO

Lines- A line connects two points. Its straight and has no curves or edges etc. Used to form shapes. Can represent mood. use lines to organize, texture, guide the eye, provide movement, make a statement, convey universal meanings.

Shape- an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture

Mass- The weight and volume of an object. Gives off a sense of physical feeling. Types of shapes, Mechanical shapes, natural shapes. visual weight of something. it's also the relative size.

Texture- The feel something has to it, this can be exposed through touch or sight. Visual or tactile. THe texture that appears from desighn elements (not the sensation). The actual texture that you can feel.

Examples of Texture

Color- The different way the lights reflects to your eyes. It shows emotion. black and white still can show good color. Value is how light or dark a color is. You use value to increase and decrease contrast. Different values gives the page a more dynamic appearance. Use value to lead the eye. mix to primary colors to get the complementary or secondary colors. RGB is red green and blue. used for tvs, electronics. CMYK refers to the four inks used in color printing: cyan, magenta, yellow and key (black). another work for color is hue. Change appearance by adding black which is a shade. adding white will give you tints. Saturation is the amount of the hue.

Examples of Value

Color Exercise

Principles of Graphic Design

Balance- Is having equal weight on both sides of a design piece ( shapes, colors, or lines, etc. )

Proximity- How close together certain objects are to one another.

Alignment- agreement in a straight line, or in a appropriate relative position.

Repetition- The same pattern over and over again.

Contrast- Being strikingly different than something else

White Space- The blank space on a design.

Examples of Lines